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THE 3RDi KIT - high-end camera kit for an iPhone 4/4S

 

About this project

What is the 3RDi?

The 3RDi (Third-Eye) is the world’s first complete high end camera kit for an iPhone 4/4S. Designed from the ground up, it is earmarked to be a “game changer” in iPhone photography. The 3RDi kit takes the exceptional photo   and video experience on an iPhone to a new level.
The kit includes: Wide-angle lens, Fisheye lens, Circular Polarizer filter, ND filter, Lens Grip, iPhone case and Flip cover/Screen protector.

The best camera is the one that’s with you all the time! 

You take your iPhone every where, so with the 3RDi you can now take exceptional photos and videos using our interchangeable lenses and filters anytime…anywhere! The sleek and compact design of the 3RDi makes it the perfect companion for an iPhone 4/4S allowing you to switch from phone mode to camera mode in seconds.

As opposed to existing camera accessories for the iPhone, the 3RDi steers away from bulky designs and boasts a minimalistic approach. At the end of the day, it’s a phone and needs to fit neatly into your pocket. So we’ve eliminated the need to change and remove cases every time you want to take a photo by designing a slim-line case that compliments the sleek look of the iPhone…which can be kept on at all times. The iPhone case was designed strictly according to Apple’s specifications and no signal drop has occurred. We have avoided using any magnetic compounds/solutions in our design as they can hinder signal strength.

Lenses and filters

The full kit includes a wide-angle lens, a fish-eye lens, a neutral density filter and a circular polarizer filter.
The ability to change lenses gives your iPhone photography a whole new field-of-view and increases the iPhone’s native range. This opens up a world of possibilities and enables you to capture situations never before thought possible. The 3RDi kit takes its inspiration for quality of lenses and filters from the professional SLR world (single lens reflex).

The 3RDi also introduces the world’s first uniquely dedicated polarizer filter and a neutral density filter for an iPhone. The polarizer filter helps you control reflections and bring out rich colors and textures in your images. The ND (neutral density) filter helps you darken over-exposed parts of an image and increase the overall dynamic range. Both filters can be screwed onto the wide-angle lens with ease. To learn more about ND filters - click here

All of these accessories are neatly packed in our ergonomically designed Lens Grip. Adding a grip point to the iPhone is a breakthrough in design as it enables you to take photos with just one hand…no more awkward two-handed operation! And for “no hand operation” you can use a lanyard (neck rope)!!
The 3RDi kit also includes a dedicated cold shoe mount, allowing you to add many different accessories such as an LED video light, a shotgun microphone and even a GoPro for shooting stills and videos at the same time.
And finally, the 3RDi kit comes with a detachable flip-cover to protect your iPhone screen when you’re on the move. It’s up to you whether you keep it on or take it off.

Shooting with an iPhone

If you haven’t already been converted to taking photos with an iPhone…you don’t know what you’re missing! Seasoned iPhonographers (iPhone photographers) will tell you that on top of the exceptional picture quality, what makes the iPhone a winner is the ability to shoot, edit, post-process (also caption, if you’re a pro) and share to a wide variety of social networks all from one device. With the iPhone 4/4S the added ability to shoot high-definition (HD) video, edit, color grade and export is truly remarkable. No point-and-shoot camera on the market can do all this!

Scalability

With the 3RDi kit, the possibility for adding accessories is endless! You can take photos at a party using the fisheye lens, shoot an interview using a shotgun microphone and LED light, or make a stunning time-lapse using the tripod mount and the wide-angle lens. The scalability options of the 3RDi kit appeal to millions of iPhone users from newbies to indie film makers.

Pledge Levels

We currently offer 3 pledge levels, BASIC KIT, EARLY BIRD FULL KIT and FULL KIT. We may add more as the project progresses. Here's a visual breakdown of our pledge levels:

Where we’re at / When will we ship it?

We’ve been through many iterations throughout the design process, and have manufactured a working prototype.
The iPhone case and Lens Grip have been produced in a 3D Rapid prototype system using ABS plastic material. The 3RDi is one of the only iPhone camera kits which boasts a unique multi-glass element design, producing stunning image quality and highest edge-to-edge sharpness. In addition, we’ve also sourced possible manufacturers for each of the 3RDi components.
In order to progress to the production phase, we need to be able to make large itemized orders. This is where you Kickstarters come in! If we are successful and reach our funding goal, our aim is to ship the 3RDi kit mid November 2012.
So if you like the 3RDi kit, please consider making a pledge and THANKS for your support.

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